Newcastle Gateshead targets agencies with online resource

Convention Bureau aims to boost C&I business with new agent initiative

Newcastle Gateshead Convention Bureau is targeting event agencies as part of a new initiative aimed at boosting C&I business in the North East.

It has launched an online resource centre for agency event planners featuring free to order promotional materials, downloadable copy, images and maps, useful facts and statistics about the region, and special offers and discounts from venues and suppliers.

"This is the first time we have really focused on the agency market," said Jessica Roberts, head of business tourism at Newcastle Gateshead Convention Bureau.

"There are a number of key agency buyers that have enormous buying power and we want to encourage them to use the convention bureau. We're unbiased and can very quickly help agents with whatever they are looking for."

Roberts said the convention bureau is also planning a series of small agency fam trips to the region during 2009 and 2010 enabling key buyers to explore the region.

www.newcastlegateshead.com/ConferenceAgent

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