Visit Denmark unveils new branding to C&I market

'Denmark - Feel Free' identity launched at International Confex

Visit Denmark launched its new branding ‘Denmark - Feel Free' to the C&I market at International Confex at Earls Court in London this week.

The new brand, supported by the strapline ‘Free the Dane in You', will be used across Visit Denmark's leisure and C&I marketing campaigns.

It aims to communicate the Danes' relaxed and informal attitude and open-minded people.

"The Danish values and the Danes' approach to most things in life, including how to play host to meetings of all kinds, is pretty straightforward," said Jonathan Cohen, marketing manager at Visit Denmark's business events team.

"We want to challenge people to meet their own business challenges and objectives by doing things a bit differently and being more expressive."

In line with the new brand, Visit Denmark's business events team is looking at different ways to communicate with UK C&I buyers.

This year, it has teamed up with Carlsberg for a C&I roadshow with a difference - it has commandeered a Carlsberg trailer that will be transformed into the "Copenhagen Lounge" and pay visits UK C&I agents at their offices in March and November.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

LATEST JOBS