Sustainability in events is vital during the recession, the opening seminar at this morning's Confex show has heard.
"It makes more sense than ever now," said CPL Events executive director Linda Pereira. "We did an event recently where we saved our client thousands on printing alone by using digital materials. Sustainability is a service we can sell to our clients."
Pereira was part of the panel discussion ‘Staying Green When Times Are Tough' chaired by C&IT editor Yasmin Arrigo, also featuring World Events' Mark Saxby, Seventeen Events' Andrew Williams and Martin Smith from Select Services.
Pereira also highlighted the importance of a solid CSR policy in attracting the best young talent to her business.
"Young people demand it of us," she stated. "We have had a policy in place for 15 years and we are getting more and better people because of it."