Eventia survey finds business levels down

Recession takes toll as 79% of survey respondents report business down year on year

Izania Downie, chief executive, Eventia
Izania Downie, chief executive, Eventia

The recession is taking its toll on the industry, with more than three-quarters of respondents to an Eventia survey reporting that confirmed business is down year on year.
The survey of 65 Eventia members - a third of which were agencies - found that 79% of respondents confirmed that business was down compared with a year ago. And 72% reported that new business enquiries had fallen compared to the previous year.
The survey also found that lead times are shortening, budgets are being reduced, and that influence from procurement is increasing.
Respondents reported that clients were also scrutinising agencies' financial stability to "ensure they will be around to deliver their events". Some also reported slow payments from clients, and negotiations for "tighter" contracts.
The report found that corporates are increasingly sensitive to public perception, and some have cancelled events due to this rather than financial difficulties.
Respondents also reported that meetings and events are gaining recognition as having the highest return of all marketing tools. A number of those surveyed also flagged up the favourable dollar and euro exchange rates are providing opportunities to win new business for UK destinations, venues and suppliers.
Eventia chief executive Izania Downie said: "It is vital that we keep a finger on the pulse of our industry. Research of this kind is essential."
On the educational front, Eventia is developing its programme under three sub-brands: the established Events in Action and Sales in Action, which were launched last year, and Business in Action, due for launch this year.
Planned academic developments include the provision of course material on the Eventia website, development of a microsite dedicated to work placements and job opportunities and a database of event professionals willing to contribute to university programmes as speakers, advisers and mentors.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.