Barcelo Hotels UK launches C&I brand

New website and money-back guarantees set to boost sales

Meet Barcelo: quality guarantee
Meet Barcelo: quality guarantee

 

Barceló Hotels UK has launched a C&I brand aimed at increasing its enquiry conversion rate by five per cent.

 

Meet Barceló promises event planners high standards and money-back guarantees and is supported by a new website, www.meetBarceló.co.uk and Meet & Train packages.

 

The website offers a venue finding service, interactive floor plans, and a budget calculator.

 

Barceló Hotels hopes the new initiative will maintain the company's C&I business, which is currently around 30 per cent of its total business.

 

Barceló chief executive Charles Prew said: "Enquiries are about the same as last year. It is now about converting those enquiries into sales."

 

Barceló Hotels has 20 hotels in the UK and 187 hotels worldwide.

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS