Barceló Hotels UK has launched a C&I brand aimed at increasing its enquiry conversion rate by five per cent.
Meet Barceló promises event planners high standards and money-back guarantees and is supported by a new website, www.meetBarceló.co.uk and Meet & Train packages.
The website offers a venue finding service, interactive floor plans, and a budget calculator.
Barceló Hotels hopes the new initiative will maintain the company's C&I business, which is currently around 30 per cent of its total business.
Barceló chief executive Charles Prew said: "Enquiries are about the same as last year. It is now about converting those enquiries into sales."
Barceló Hotels has 20 hotels in the UK and 187 hotels worldwide.