UK event planners need to emphasise their global outlook to win business in the recession, today's Confex show has been told.
"There are more non-nationals within the M25 than anywhere else on earth," Hamish McRae, chief economics correspondent at The Independent, told delegates at today's first Confex keynote session.
"In the current climate, the UK events industry needs to show where it adds value and creativity. A look at how well the UK has just done at the Oscars is an indication of the talent we have."
McRae predicted that the economic slide will bottom out next summer "at latest". He then told planners to show how events saved rather than cost money and to focus on motivation rather than reward.
"The industry needs to be less ‘thank you' and more ‘please' in terms of content," McRae said. "We need to concentrate on looking forward."