Eventia unveils rebrand at Confex

New 'voice for the events industry' tagline and updated logo revealed

Eventia revealed its new brand identity today at the International Confex exhibition at Earls Court in London.

It includes a new logo and strapline: ‘the voice for the events industry', previously ‘the voice of the events industry'. 

Eventia CEO Izania Downie said that while Eventia already has a strong brand, it needs to be more authoritative.

 "We must be very proactive in conveying the importance of events to other industry sectors, and we see the new identity as a key component in representing our industry and in positioning Eventia to a number of key new audiences," she commented. 

"There also needs to be more research conducted to understand the buyers issues and market trends and a greater range of education & training to support our members.  The new brand identity is designed to support this higher profile and is not a change of strategy for Eventia but a change of emphasis."

 

 

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