Event planners must master technology, Confex told

Today's opening day of Confex sees technology expert tell planners to fight back against 'Luddites'

Maarten Vanneste
Maarten Vanneste

 

Event planners need to challenge technological reluctance from budget gatekeepers if they are to engage the next generation of delegates, this morning's Confex show has been told.

"Some meeting owners may love gadgets but many will be luddites and take a lot of convincing," Abbit Meeting Support's Maarten Vanneste told delegates in his seminar session ‘Technology to Supercharge Your Meeting'.

"You have to transform yourself to understand the benefits of the technology available. The Web 2.0 generation do not want traditional meetings."

Vanneste went on to flag up technologies such as SpotMe and Microsoft's planned SenseCam as well as basic and cheaper options such as SMS to create more interactivity, which he said is still underused.

International Confex runs from today until Thursday at London's Earls Court.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS