Preferred Hotel Group to focus on new sectors

Hotels will target new industries for C&I business

Preferred Hotel Group: plans to target new C&I business
Preferred Hotel Group: plans to target new C&I business

Preferred Hotel Group is looking beyond its traditional pharmaceutical base and focusing on new sectors for C&I business to combat the economic slowdown.

Preferred Hotel Group director of marketing (EMEA) Chris Fradin said: "Our hotels are realising the opportunities in the downturn. They may have been reliant on specific industries before, for example pharmaceuticals, but now it is about strategically developing the business and looking at completely different businesses as a result."

While the pharmaceutical industry has traditionally been a core industry for the brand, there is potential for growth in other markets, such as entertainment, Fradin added.

The renewed push kicked off before Christmas with a networking event held in October at London's Royal Garden Hotel which saw 35 Preferred hotels meet with 120 C&I agencies and corporate buyers.

A C&I-focused website, www.preferredhotelgroupmeetings.com, launched in January offering details of each hotel's meeting space and capacities.

The company is currently planning further C&I events this year, but added that the focus was on "holding steady in the current marketplace".

The company has also taken on six new executives including Bruno Chiaruttini as area managing director (Continental Europe).

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

Hotels of Abu Dhabi

Hotels of Abu Dhabi

The Middle Eastern destination offers the ultimate in luxury, with sandy resorts by the sea, spacious meeting rooms and sumptuous dining.

Sleek Events hires new commercial director

Sleek Events hires new commercial director

Boutique events agency adds a new top-level member of staff following 'exponential growth' since 2015.

World's most 'in-demand' event destinations for 2019 revealed

World's most 'in-demand' event destinations for 2019 revealed

Spain, Thailand and China top the list for event planners, with growing interest in Peru and European destinations, according to Pacific World.

Why are there 'more women' in the events industry?

Why are there 'more women' in the events industry?

Heléna Vella, head of incentive travel at SevenEvents, discusses why diversity in the events industry remains a challenge.

Why 'edutainment' means more engaged delegates

Why 'edutainment' means more engaged delegates

Personal development expert Ross McWilliam examines ways of helping delegates get more from conferences.

In pictures: Great Agency Bake Off 2019

In pictures: Great Agency Bake Off 2019

Excel London hosted the annual GABO event, putting agencies baking skills to the test.

World's largest rooftop urban farm opening in Paris in 2020

World's largest rooftop urban farm opening in Paris in 2020

Farm on roof of Paris Expo Porte de Versailles exhibition complex will offer event space and team-building activities.

What now for visas, biometrics and the future of travel?

What now for visas, biometrics and the future of travel?

Applying for visas can be slow, painful and confusing - but is it about to get worse or can tech help make it easier?

LATEST JOBS