Marketing agency Gyro International has created a standalone division for its live event offer, Gyro Live.
Run from its London office, Gyro Live will offer event management across the agency's 19-office global network.
Gyro has had a dedicated events team for almost eight years and said the decision to create Gyro Live reflects the growth and success of its events team.
This has included recently securing clients such as GDF SUEZ, Invensys Rail Group and SportsAid. The SportsAid work will see Gyro Live deliver the charity's Sports Ball event each year in the run up to the London Olympics 2012.
"More and more clients are discovering that meeting customers face to face and giving them engaging brand experiences is a great way to stand out in the downturn," said Gyro Live general manager Sarah Trumble. "Launching Gyro Live highlights the importance Gyro places on this area of the business."