Lexus GB has appointed Jack Morton Worldwide to produce its National Centre (Retailer) Conference 2009.
The appointment follows a competitive pitch and it is the second time Jack Morton has worked with the automotive brand.
Some 300 delegates from the Lexus UK network are expected to attend the conference, which will take place at the Birmingham ICC on 26 February.
The one-day event is designed to provide dealers with the opportunity to share Lexus' business strategy.
Lexus GB director Belinda Poole said: "We are delighted to work with Jack Morton again after successful previous events together."
Jack Morton executive vice president EMEA Julian Pullan said: "We are looking forward to developing an engaging and compelling experience for the UK retail network."
The agency has been working with Lexus Europe since 2005, in addition to Lexus GB.