Oxford International reports "best year ever"

Strong results as agency distances itself from case of "mistaken identity"

Oxford International has reported sales of just over £6m and pre-tax profits of £200,000 for the year to 31 December 2008.

"2008 was a great year for us," said Oxford International managing director John Walker. "We have a strong base of long-standing clients, the majority of which are in the pharmaceutical sector, which proved to be pretty recession-resilient last year."

Walker added that while the company has begun the year with "similar level of confirmed sales figures on the books as in 2008", it is aware that in the current climate the market is aggressive and unpredictable.

"We are entering 2009 cautiously, but optimistically," Walker said. "We're starting the year in a very strong position. We have lots of confirmed business on the books and a good sales pipeline. I'd be more than happy if we maintain last year's business levels."

The agency head also moved to distance his Oxford International business from that of Oxford Motivation. While now successfully trading as a standalone agency, Oxford Motivation's then parent company Indeprod went into administration at the end of January.

Walker claimed that following the administration announcement an "over enthusiastic'' rival agency approached one of Oxford International's long-standing clients and attempted to poach the business, claiming the agency had gone into receivership.

"Fortunately our client was kind enough to contact us to make us aware of the situation," Walker commented. "It was purely a case of mistaken identity, but obviously I'm now concerned that rumours will be circulating and our reputation will be damaged. I'd like to reassure clients and suppliers that we have nothing to do with Oxford Motivation, it's just a coincidence of name."

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