Nestle Professional on... CSR

Marketing manager Martin Lines offers agencies CSR tips

Nestle Professional marketing manager Martin Lines on CSR
Nestle Professional marketing manager Martin Lines on CSR

Martin Lines is marketing director at Nestle Professional.

What role is CSR playing generally in business?

CSR and sustainability are issues that are on everybody's agenda, be they venues, agencies or companies. We can drive the agenda or we can have it given to us and be forced to do things that are not in our own interests.

Why is it important for agencies to understand their clients' CSR policies?

You can't properly respond to a client's brief if you don't know what their ethical policy is or have a copy of it. And it's impossible to answer a brief if the client doesn't give you all that information.

How should agencies integrate CSR into their pitches?

When you pitch, ask yourself if you're just ticking a box or if are you genuinely doing something differently. Demonstrate that your solutions are aligned to the client's corporate strategy.

How can agencies encourage clients to incorporate CSR into their events?

Clients need a reason to believe that a solution is relevant to their corporate strategy otherwise the CSR element is merely a nice feeling.

Should clients pay more for a CSR-friendly solution?

If a CSR-considered solution is going to cost more, then agencies will need to be able to sell their clients the reasons why they should pay more.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

LATEST JOBS