Samsung Notebooks appoints Pickled Egg

The IT giant appoints the agency to run its 2009 incentive programme

Samsung Notebooks: appoints Pickled Egg
Samsung Notebooks: appoints Pickled Egg

Samsung Notebooks has appointed Pickled Egg to run its 2009 distributor and reseller incentive campaign.

The agency won the year-long contract following a nine-way pitch.

The programme includes monthly incentive trips for 20-40 delegates to yet to be determined UK and overseas destinations, tickets for VIP boxes at major gigs, and events including the MTV Awards.

Historically, Samsung Notebooks ran incentives on an ad-hoc basis but is launching the bolstered campaign in the first quarter of this year in an effort to target a 6% share in the UK laptop market by 2011.

Samsung Notebooks general manager Darren Matthews said Pickled Egg had a thorough understanding of its business strategy.

"It can provide the full coverage we need and manage everything in-house," said Matthews. "It has already done a terrific job with our print division."

Pickled Egg director Ricky Knight said: "Samsung Notebooks was looking for a specialist to manage its programme, ensure its partners were engaged and its latest product information was reaching the distribution channels."

Samsung Notebooks is using a system called Pointbank to measure ROI and manage downloadable and online quizzes as well as provide delegates with product information as part of the programme.

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

How event apps can wreck your social media impact

How event apps can wreck your social media impact

Customised event apps can 'silo' your social media amplification, a report from a specialist tech agency has found.

'Best of the Best' hotels and hoteliers chosen by luxury travel network

'Best of the Best' hotels and hoteliers chosen by luxury travel network

The ten winners of Virtuoso's 2019 awards chosen by 20,000 professional travel advisors.

5 inspiring sports stadiums for events

5 inspiring sports stadiums for events

International sporting arenas that offer impeccable facilities and special experiences for your delegates.

LATEST JOBS