Samsung Notebooks appoints Pickled Egg

The IT giant appoints the agency to run its 2009 incentive programme

Samsung Notebooks: appoints Pickled Egg
Samsung Notebooks: appoints Pickled Egg

Samsung Notebooks has appointed Pickled Egg to run its 2009 distributor and reseller incentive campaign.

The agency won the year-long contract following a nine-way pitch.

The programme includes monthly incentive trips for 20-40 delegates to yet to be determined UK and overseas destinations, tickets for VIP boxes at major gigs, and events including the MTV Awards.

Historically, Samsung Notebooks ran incentives on an ad-hoc basis but is launching the bolstered campaign in the first quarter of this year in an effort to target a 6% share in the UK laptop market by 2011.

Samsung Notebooks general manager Darren Matthews said Pickled Egg had a thorough understanding of its business strategy.

"It can provide the full coverage we need and manage everything in-house," said Matthews. "It has already done a terrific job with our print division."

Pickled Egg director Ricky Knight said: "Samsung Notebooks was looking for a specialist to manage its programme, ensure its partners were engaged and its latest product information was reaching the distribution channels."

Samsung Notebooks is using a system called Pointbank to measure ROI and manage downloadable and online quizzes as well as provide delegates with product information as part of the programme.

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS