ITM names Zibrant MD as head of meetings and events group

Fay Sharpe to lead working party as association increases event focus

ITM: increasing event focus
ITM: increasing event focus

Zibrant managing director Fay Sharpe has been appointed by the Institute of Travel Management (ITM) as chairman of its newly created Meetings & Events Working Party.
The move follows the ITM's decision to change its name from next March to the Institute of Travel and Meetings.

Sharpe will lead the working party to create a Meetings & Events Toolkit with definitions of different parts of the MICE sector, and provide information on measuring spend and identifying stakeholders within organisations.

The working party will also seek to bring together under one roof the work done by other associations, representing different elements of the sector and to create better links with these organisations.

"I'm delighted to take this position," Sharpe said. "Our aim is to provide buyers and suppliers with tools, assistance, insight and expertise. We have a great team and we aim to launch the MICE toolkit by the end of quarter one."

The output from the group will be targeted across three member levels. Those new to procuring meetings and events, established buyers who have been dealing with the sector for a few years but want to ensure best practice and those considered ‘pioneers'.

The association also intends to recreate its Meetings & Events Breakfast Forums, established for the first time last month, for buyers of different levels to discuss issues and solutions.

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