Below Zero defends offer in face of cuts

London's Icebar venue bullish following redundancy

London's Below Zero venue has defended its event offer in the wake of job cuts revealed in a round-robin email from an outgoing member of staff.

Last Friday, events account manager Philippa Jackson sent the mail as she sought to find new employment. In it she stated that "due to the economic climate, our events department unfortunately had to be reduced so I have just taken voluntary redundancy".

Mark Green, marketing representative for the venue, home to the Absolut Icebar, confirmed that one full-time position from the events team had been cut, leaving a full-time staff of two.

He denied however that this was due to the economic downturn: "The economic climate isn't affecting our event bookings. Bookings for the first half of next year are looking good. We've secured a number of product launches as well as corporate dinners and networking evenings."

He also revealed how the venue is diversifying its offer: "We're currently working more with social networking groups to diversify our target markets and in turn raise the venue profile to another consumer market," he said.

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