Zurich on... financial events

Head of events Jacqui Davies explains her team's remit

Jacqui Davies
Jacqui Davies

Jacqui Davies, head of events, Events Agency (Marketing) Zurich on... Zurich's approach to events

How is the Zurich event team set up?
It comprises ten staff, who are split into account teams for Zurich's Life, General and Global Corporate business divisions. Each team is headed by an account manager and there are account executives underneath them. We also look after some European events.

How many events a year does your team organise?
About 270, of which half are internal.

What type of events do you organise?
It's completely diverse. We run conferences, business meetings, exhibitions, hospitality events, overseas conventions, and incentive programmes.

What's the largest event you organise?
We're having a year-start conference for the Life Business in January at Celtic Manor, which will be for 1,000 delegates. It's the largest one we tend to do because there's not one massive UK event, but events for each segment of Zurich.

What's the smallest event you organise?
It would be the likes of a group of six people going on a wine-tasting trip to Paris or a small business meeting or a workshop.

Do you work with Zurich's events teams in other countries?
As far as I know, Zurich's only other events teams outside the UK are in Switzerland and the US. I've just started working with these teams and it's my mission to collaborate with my counterparts in other parts of the world.

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