EVENT: An overseas incentive for 30 key resellers from Panasonic's System Solutions TV products. The aim of the incentive was to increase sales and motivate resellers to exceed their targets.
DESTINATION DECISION: Panasonic asked agency Maritz to propose an impressive and inspiring five-night programme and destination that would generate outstanding and enthusiastic take-up. It proposed Montreal to keep flight time to a minimum and a combined city and wilderness experience to give delegates an experience they would not forget.
FEEDBACK: Rob Healey, European head of marketing for Panasonic System Solutions, Europe was impressed. "The trip to Canada was ideal to reward our top ten resellers," he says. "The whole experience was breathtaking and the adventure elements showed the true face of Canada's wilderness."
Read the full Panasonic case study
'It's critical to have regular, honest communication with the whole team,' says event agency's MD Sophie Morris.
C&IT’s senior reporter Ellie Kahn prays that online events quickly improve during the lockdown.
All the latest postponements and cancellations as the world deals with the coronavirus pandemic.
As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?
Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.
INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.
Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.
As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.
Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.
Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.