Destination Guide: Canada

Panasonic incentivises resellers

Eletronics firm rewards top channel partners with Canada trip

CLIENT: Panasonic

EVENT: An overseas incentive for 30 key resellers from Panasonic's System Solutions TV products. The aim of the incentive was to increase sales and motivate resellers to exceed their targets.

DESTINATION DECISION: Panasonic asked agency Maritz to propose an impressive and inspiring five-night programme and destination that would generate outstanding and enthusiastic take-up. It proposed Montreal to keep flight time to a minimum and a combined city and wilderness experience to give delegates an experience they would not forget.

FEEDBACK: Rob Healey, European head of marketing for Panasonic System Solutions, Europe was impressed. "The trip to Canada was ideal to reward our top ten resellers," he says. "The whole experience was breathtaking and the adventure elements showed the true face of Canada's wilderness."

Read the full Panasonic case study

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How Worldspan is keeping its team connected during a crisis

How Worldspan is keeping its team connected during a crisis

'It's critical to have regular, honest communication with the whole team,' says event agency's MD Sophie Morris.

Our view: I watched a car-crash webinar

Our view: I watched a car-crash webinar

C&IT’s senior reporter Ellie Kahn prays that online events quickly improve during the lockdown.

LIVE UPDATES: Which international events are being cancelled

LIVE UPDATES: Which international events are being cancelled

All the latest postponements and cancellations as the world deals with the coronavirus pandemic.

'Indefinite' travel ban leaves planners with more questions

'Indefinite' travel ban leaves planners with more questions

As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?

Insurance company rejects agency’s coronavirus claim

Insurance company rejects agency’s coronavirus claim

Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.

Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.