Honda Dreamscape Arena picks up LiveCom Award

Automotive firm's 2008 Motor Show work commended at ceremony

THA Group: delighted with IVCA win
THA Group: delighted with IVCA win

The Honda Dreamscape Arena, created by agency THA Group for the 2008 British International Motor Show, has won an International Visual Communication Live Agency Com award.

THA's Honda Dreamscape Arena was a live action show featuring eight actors, six drivers and 40 Honda products.

It was designed to showcase the brand's latest cars, motorbikes, boats and power equipment and to promote Honda's research focus.

The show was divided into chapters with audience interaction, skilled driving, video sequences, a troupe of free-runners and live music.

The Honda Dreamscape Arena was declared winner in the Commercial Experience Award category, which recognises outstanding consumer or trade environments that promote products or services at a recent ceremony at the London Stock Exchange.

THA Group director Heather Robinson was delighted with the award: "This was an ambitious and very challenging event," she said.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

LIVE UPDATES: Bali begins to reopen after lockdown

LIVE UPDATES: Bali begins to reopen after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.