Honda Dreamscape Arena picks up LiveCom Award

Automotive firm's 2008 Motor Show work commended at ceremony

THA Group: delighted with IVCA win
THA Group: delighted with IVCA win

The Honda Dreamscape Arena, created by agency THA Group for the 2008 British International Motor Show, has won an International Visual Communication Live Agency Com award.

THA's Honda Dreamscape Arena was a live action show featuring eight actors, six drivers and 40 Honda products.

It was designed to showcase the brand's latest cars, motorbikes, boats and power equipment and to promote Honda's research focus.

The show was divided into chapters with audience interaction, skilled driving, video sequences, a troupe of free-runners and live music.

The Honda Dreamscape Arena was declared winner in the Commercial Experience Award category, which recognises outstanding consumer or trade environments that promote products or services at a recent ceremony at the London Stock Exchange.

THA Group director Heather Robinson was delighted with the award: "This was an ambitious and very challenging event," she said.

 

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