Leeds Met ambassador drive targets £1m of events business

University backs £177m new facilities investment with 100-strong staff push

Rose Bowl: part of 2009 venue offer at Leeds Met
Rose Bowl: part of 2009 venue offer at Leeds Met

Leeds Metropolitan University has launched an ambassador programme in a bid to attract an additional £1m a year in events business by 2010.

  • Ambassador Scheme launched on 9th December 2008
  • Nearly 100 Ambassadors to promote the University for conferences and events
  • Aim to generate £1m per annum of new business by 2010
  • £177 million investment in new facilities, including Rose Bowl, Broadcasting Place and Carnegie Village


Well Met Conferencing has around 100 university staff to sell the establishment's venue options, focused around £177 million investment in new facilities, including the Rose Bowl, Broadcasting Place and Carnegie Village spaces.

The Rose Bowl is billed as a state-of-the-art new building adjacent to Leeds Civic Hall available from April 2009, while Broadcasting Place is due for completion by next September.

The halls at Carnegie Village in Headingley, also opening next year, will provide accommodation for 479 students during term time and enable the university to attract large residential conferences and summer schools.

"We've set ourselves the target of achieving £1m per annum of new events business through the development of facilities," said Leeds Metropolitan University deputy chair of the board of governors Keith Ramsay. "With the support of the staff through the ambassador programme, we're confident that this is achievable."

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