Middle Eastern and Asian planners bullish about 2009

Buyers in the Middle East and Asia are predicting event budget increases next year while budgets in Europe are expected to fall, according to research presented at EIBTM

China: proving most popular
China: proving most popular

Of the 700 corporate and agency buyers across Europe surveyed for the new European Meetings Industry Report, presented by The Right Solution's managing director Sally Greenhill, 39% of respondents said they expect budgets to decrease in 2009, up from 19% who predicted falls in 2008. Only 20% said they expect budgets to increase, down 15% on last year.


However similar research carried out in the Asia and Middle East markets revealed that buyers are predicting 40% and 33% increases respectively next year, with China and Dubai by far the most popular destinations.
Despite the predicted decrease in budgets, 34% of European buyers predict they will hold more events next year, and 32% are predicting an increase in delegate numbers.


CSR is expected to be a key factor for events next year, with almost half (46%) of European buyers believing that their CSR policies impact on all aspects of event organisation, while 86% said that CSR policies would influence venue selection in particular.

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