EIBTM welcomed 4,700 visitors on the first day of the show in Barcelona yesterday, a 19% increase on the first day in 2007, according to early unaudited figures.
Reed Travel Exhibitions Meeting and Incentive Events group exhibition director Paul Kennedy said that more than 2,500 hosted buyers were present at the show, alongside 2,200 trade show visitors, representing increases of 23% and 15% over day one of last year’s show.
"I must stress that these figures have to be audited and cleaned so there may be some variation," said Kennedy. "Naturally, we are thrilled and are well on the way to reaching our target of 3,700 hosted buyers over the three days."
EIBTM, which is set to remain in Barcelona for the next five years, has grown by 35% since it moved to the Catalan city, and Kennedy predicts the show could grow by a further 15% in coming years.
Reed Travel Exhibitions also unveiled new branding for its IBTM portfolio of shows, including the new AIBTM show in Baltimore. Read the full story here.
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