Lloyds TSB head of sustainable development Paul Turner
Tell us about your role
I've been carrying out this role full time since June 2007 - previous to that I was managing director of our transportation department with added responsibility for sustainability. The bank as a whole has always had a robust CSR policy, but with elements such as climate change, the focus has increased significantly.
Describe Lloyds TSB's sustainability policy
We have a strategic six-step process in place. The six areas include resource efficiency, stakeholder engagement, risk management and new business. Each is examined along the three tenets of us as a business, the communities we operate in, and the environment.
How has the policy affected your event marketing strategy so far?
We have been working with events agency Organise This to make a number of our events BS8901-compliant. This included our three-day Share Fair conference earlier this year that saw 3,000 people gather at Earl's Court.
Do you envisage making all your events BS8901-compliant?
That is a possibility. We have had a huge amount of positive feedback - we are walking the talk and we want to be seen to be doing that. You cannot do these things in isolation.
What do you say to those who see sustainability as an excuse for cutbacks?
Well, everyone, including the events industry needs to be innovative in its communications to reduce things like environmental impact. It could be that more regional events are the solution or more teleconferencing. The events industry needs to think about the benefits and the costs and the impacts.