C&IT has la
unched its first European Edition
, covering the buying trends of European outbound C&I markets.
, the first pan-European MICE title, is sent to key C&I decision makers across Europe on a quarterly basis.
Published in English with German, Spanish and French translations, the Winter 2008 issue includes a news section covering agency acquisitions - including Carlson Wagonlit Travel's purchase of Viajes Lepanto - and account wins for Orange, Vodafone and Fiat events.
"When it comes to winning new business, event management companies now need to compete for business on a global playing field," said editor Yasmin Arrigo.
"It has been a tremendously exciting opportunity for C&IT to take its first steps in Europe and engage with some of the most dynamic agencies that are now competing for client business."
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