Ansell Healthcare hires Sledge for experiential B2B push

Interactive truck campaign set for European tour kicking off in London

Agency Sledge has been appointed by Ansell Healthcare to create a nationwide campaign aimed at the construction industry.

Entitled ‘Putting safety in your hands', the push is designed to promote Ansell's safety gloves to tradesmen.

The creative will see Sledge convert a fire truck as an Ansell interactive vehicle, which will tour large construction sites in the London area in the coming weeks and then head across the UK.

The interactive experiences on board will enable visitors to test the range of gloves for size, strength, comfort, tactility, vibration resistance and protection against chemicals, cuts and abrasion.

All visitors will also take away an Ansell glove guard.

"The fire truck will really make a splash and the Ansell teams will be on hand to encourage interaction, educate and add a touch of glamour," Sledge sales and marketing director Ian Irving said.

As well as the London tour, the Ansell campaign is also set to visit Interbuild 2008, the UK's largest trade fair for building professionals, before a UK and European tour starts later this month.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.