CASE STUDY
Lloyds TSB in Copenhagen
THE BRIEF Lloyds TSB was looking for an itinerary to suit a small, exclusive group of clients, essentially as a thank-you for major deals closed over the previous 12 months.
CHALLENGES While the programme itself was only for two nights, it needed to include outdoor adventure as well as high-end hospitality. "We had to think about why they were travelling," explains Bent Hadler, chief executive of Nordic Incentives.
SOLUTION Copenhagen's mix of fine dining and water-based activities appealed to Lloyds, and Nordic put together a lively itinerary.
"Denmark has so much coastline, so it made sense to include something on the water," says Hadler. "Likewise, the city sets very high standards with its restaurants."
EXECUTION The group was based at the freshly renovated Hotel 27, a central property that gave good access to nightlife, shopping streets and the Tivoli Gardens. After arrival and check-in, participants were transferred to the Amaliehaven harbourside for an hour-long RIB boat ocean race. Suitably energised, they were then treated to a rickshaw tour of the city before an evening of traditional food and beer-tasting at Nyhavn.
The following day started with a 50-minute journey to Roskilde, where the group was met by Viking ships for a hands-on sailing experience in local waters with on-board instructors. This was followed by a tour of the nearby Viking Ship Museum, lunch and a coach back to town, where the group joined the Old Night Watchmen of Copenhagen for a themed walking tour.
The evening kicked off by wrapping up warm for a cocktail in the hotel's Ice Bar, before participants headed to Paafuglen Restaurant in the Tivoli Gardens.
The following morning was given over to free-time for brunch and shopping, before a farewell Danish lunch at Domhuskaelderen Restaurant and a transfer back to the airport.
VERDICT "We chose Copenhagen because we thought it was a different, unusual destination that would be somewhere interesting, which it proved to be," says Bernie Boyles, acquisition finance at Lloyds TSB Corporate Markets. "The feedback from our guests was positive - they all seemed to have really enjoyed it."
Client Lloyds TSB
Event Corporate hospitality
Group size 12
DMC Nordic Incentives
Date 19-21 May 2008
Venue Hotel 27, Copenhagen
Budget Undisclosed
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