Alessandro Rosso sets out 2009 growth plan

Italian agency continues expansion

Alessandro Rosso
Alessandro Rosso

ITALY - Milan-based events and incentive group Alessandro Rosso (AR) has set aggressive growth targets and plans to trade on the Italian stock exchange by 2009.

The privately owned firm currently owns more than ten companies in the MICE market and claims to have collectively generated around EUR80m of turnover in the financial year ending 2007/08.

The company, which made a number of acquisitions last year, believes it is on course to beat that figure by between 20% and 30% this year despite tough economic conditions. It does not expect to make another acquisition this year.

A spokeswoman for the company said: "Obviously we are aware of the volatile economic conditions across Europe, however, this year-on-year growth estimate is in line with the demand for events in Italy."

She added that the company had made strong gains in the pharmaceutical and insurance sectors across the group.

Last year Alessandro Rosso acquired Sesto-based event agency NewTours, creative company Promises and incentive agency Teamwork.

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