Destination Guide: Canada

Panasonic takes in town and wilderness in Canada

The TV maker wanted to dazzle top resellers with the best of Canada's urban and rural offer.

Montreal
Montreal

THE BRIEF To maintain its high-quality brand reputation and increase sales, Panasonic was keen to incentivise 30 key resellers for its System Solutions TV products across the UK.

CHALLENGES Panasonic wanted to offer a truly awe-inspiring travel experience for its channel partners to motivate them to exceed their sales targets. Maritz was asked to propose a five-night programme that would generate outstanding and enthusiastic take-up.

SOLUTION Charlotte Booth, project manager at Maritz was keen to build on the previous year's successful safari incentive, and to maximise the trip's proposed five-night duration. This meant looking to reduce on the flight time while securing a destination to impress delegates. "Montreal was identified as an ideal location," she says. "It's five hours behind GMT and with a relatively short flight time for a long-haul destination, it offered the chance to make the most of the time available. The city and surrounding area are also justly famous for their beauty, and a range of exciting and inspiring activities."

EXECUTION The group arrived late in the afternoon and was transferred to the Hotel Nelligan in Montreal. The next day started with a VIP visit to the Montreal Ice Hockey Clinic, where the participants were coached by the pros before playing a game against each other, with personalised ice hockey shirts awaiting them in the changing rooms. The afternoon was spent jet-boating along the St Lawrence River and its tributaries, followed by dinner.

After a morning at leisure, the top performers enjoyed lunch at the highest restaurant in the city - Altitude 737. Participants then departed for the Hotel Sacacomie rural retreat. The group arrived in time for a relaxing dinner before a local astronomer provided a guided tour of the glass-clear night sky.

Day three started with a quad-bike ride in the forest. Guests were then taken to lunch on the shores of Lake Cantichez in decommissioned armoured vehicles. After lunch, it was into canoes for a Native Canadian cultural experience on one of the lake's islands. Pre-dinner drinks were served on the route back to the hotel at a bear and beaver observation cage. Dinner was a barbecue in a converted maple-syrup-making shack, surrounded by snowy wilderness. The final day offered the option of fishing, horse-riding in the forest, or pure indulgence in the spa, before heading back to Montreal by seaplane for lunch and some shopping.

VERDICT Rob Healey, European head of marketing for Panasonic System Solutions, Europe was impressed. "The trip to Canada was ideal to reward our top ten resellers," he says. "The whole experience was breathtaking and the adventure elements showed the true face of Canada's wilderness."

FACTFILE
Client Panasonic
Event Incentive
Group size 10
Agency Maritz
Date June 1-5, 2008
Venue Hotel Nelligan, Montreal; Hotel Sacacomie, Sacacomie
Budget Undisclosed

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

LATEST JOBS