Spain case study: Solidworks embraces Spain

The software publisher went overseas for the first time this year.

THE BRIEF Solidworks is a software publisher with a focus on engineering packages. To increase effectiveness of its annual product launches, the firm holds a conference for its resellers to brief them on new products and update them on future plans. Marketing communications executive Heather Roberts, says that because the market is so competitive, it's vital that resellers are on board with products from the start, which means showcasing them in their best light at an event that is both educational and entertaining.

CHALLENGES To help achieve this blend, Roberts considered overseas venues for the first time. Spain's Portaventura theme park resort, an hour south of Barcelona by car was chosen. Roberts describes herself as "very hands on" and, without the involvement of an agency or DMC, the overseas element meant clear communication with Portaventura's in-house team was essential. One job they had to get right in particular was the AV, which included procuring two specialist projectors Solidworks needed for its showcase.

SOLUTION In terms of language and logistics, Roberts found herself in capable hands. Portaventura's UK account manager, Paul Black is a fluent Spanish speaker. "I put together a concise brief, but I had to hand a lot of work over to the technical team and I was very impressed with the results," says Roberts. This included finding some of the AV kit, which Black says was accomplished after some serious head scratching. "There are only four of the high definition projectors in Spain, but the team managed to secure two of them for the event," he says.

EXECUTION Delegates arrived throughout the day on the Thursday and were free to use all the resort's facilities. The welcome drinks reception was held at 9pm at the Salsa Cafe, with canapes served and the group free to relax and network.

Friday was the main conference day and started early with breakfast in the Bohio restaurant at 6.30am, followed by the opening conference session in the resort's Habana Convention Centre. Sessions then continued throughout the day, broken by lunch and coffee breaks. The conference ended at 5.15pm and the delegates were then divided into groups for team-building exercises in the theme park. Staff from different resellers were thrown in together to help foster teamwork, and the exercise took in all of the main attractions and included time trials, a photographic competition and a quiz based on the conference. The team building culminated with a go on Hurakan Condor - a ride with a 100-metre vertical drop - after which the group was transferred by coach to the resort's Hotel Caribe.

Delegates reconvened later at the Portaventura beach club, which Solidworks had hired exclusively. Arrival drinks were served on the terrace, followed by an informal outdoor buffet. A little later, prizes were awarded to the winners of the day's team-building events and then guests were entertained by a set from a poolside DJ as the sun went down. For the revellers that wanted to party a little harder, discounts and transfers to a nightclub were organised at the end of the evening.

VERDICT "We carried out a survey after the event and 52 per cent of the delegates said the event was 'excellent' and the remaining 48 per cent marked it as 'good'," says Roberts. "We also got some great feedback, including one person who said that as a smaller reseller, he'd previously not felt part of the wider industry, but as a result of the conference, he felt that had changed, which was great to hear. Overall, we managed to successfully combine the serious and the fun and were very happy with the results."

FACTFILE
Client Solidworks
Event Conference
Group size 110
Agency In-house
Date 5-7 June 2008
Venue Portaventura Resort, Spain
Budget Undisclosed

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
World Petroleum Congress set for Calgary in 2023

World Petroleum Congress set for Calgary in 2023

The World Petroleum Council of Canada and Meetings Conventions Calgary (MCC) announces Calgary as host city for its 24th Congress.

'Giving young talent a chance to be hands-on with an event is so important'

'Giving young talent a chance to be hands-on with an event is so important'

A-List 2019: Sammi Wratten, event manager at TAG.

Red Bull Racing launches MK-7 event space

Red Bull Racing launches MK-7 event space

New venue in Milton Keynes has a central auditorium, boardroom and mezzanine area, with capacity for 450 people.

Case study: Think Tank at TEDxSydney 2019

Case study: Think Tank at TEDxSydney 2019

INVNT designed and produced the main event as well as designing its own Think Tank space.

2 days left for entries to C&IT Awards

2 days left for entries to C&IT Awards

The deadline to enter the C&IT Awards is 11.59pm on Thursday 27 June, so get your submissions in!

'You can only plan 95% of an event, there's 5% you can never predict'

'You can only plan 95% of an event, there's 5% you can never predict'

A-List 2019: Abigail White, event manager, OrangeDoor.

Conference and meeting spend in UK increases by £1.9 billion

Conference and meeting spend in UK increases by £1.9 billion

Research commissioned by Visit Britain finds MICE sector in good health, with the number of meetings at venues also rising.

4 pitching tips agencies need to know

4 pitching tips agencies need to know

The pitch can be your one chance to prove your credentials so certain elements are essential, says creative director of Timebased.

'If agencies paid more attention to training they would have a higher retention rate'

'If agencies paid more attention to training they would have a higher retention rate'

A-List 2019: Sam Ward, lead projects & event manager, Brandfuel.

In pictures: The first ever C&IT Summit

In pictures: The first ever C&IT Summit

London's Congress Centre hosted an industry gathering featuring panel debates, networking and virtual reality.

LATEST JOBS