Google head of events Vish Patel used his session at today's C&IT Corporate Forum to urge fellow corporates to treat suppliers fairly during the economic downturn.
"I know there are agencies out there clinging to the prospect of our events programme for next year and that to many, Google is a very big egg in a not very big basket," Patel said. "It's at times like these that suppliers are looking for us to give something back."
Patel, whose department handles over 400 events annually across 25 EMEA markets, also admitted his C&I programme was currently under review in light of the financial climate.
"It could be argued that events are not business critical and we have to be able to justify our position," Patel told delegates.
The C&IT Corporate Forum is running until tomorrow at London's Millennium Gloucester Hotel.
Tomorrow's speakers include Lloyds TSB and Pricewaterhousecoopers.
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