Fitch Live has appointed Geoff Iredale as project director to head up their automotive division.
He joins from George P Johnson and previous experience includes client-side work for BMW and Honda.
In the newly created position for Fitch, Iredale assumes lead production responsibility on all of the agency’s automotive projects, including the long-standing General Motors account including experiential solutions for the Vauxhall, Opel and Saab brands.
head of automotive“We are delighted to have Geoff on board,” said Fitch managing director Paul Cowan. “We are certain he will be an invaluable asset to the company.”