London 2012 Fair Pricing Charter goes live

The London 2012 fair pricing charter has officially launched with backers urging take-up by venues.

The London 2012 UK Event Industry Fair Pricing & Practice Charter (FPPC) is a joint initiative between Visit London and Visit Britain, supported by the London Organising Committee of the Olympic Games (LOCOG).

Its main objective is to ensure UK venues avoid aggressive prices hikes in and around the Games. In turn, charter members will be promoted to buyers locally by Visit London and overseas by Visit Britain.

Venues and suppliers are now able to sign up to the charter, by visiting www.visitlondon.com/business/2012Charter.

Visit London commercial director David Hornby said; "London is the first Olympic host to attempt to create a Charter like this. We believe the charter will be one key measure in delivering a true legacy for the events industry and has potential for other major event bids."