Five-star Irish property Hayfield Manor has signed a partnership with representation company Perception Sales & Marketing as it looks to drive events business at the County Cork hotel.
The 88 bedroom city centre venue has recently refurbished it's five meeting rooms and during the next year Perception will be organising a number of weekend educational trips for buyers.
A series of regional events are also being organised, including a hosted buyer package to IMEX in 2009 and a direct mail campaign.
Hayfield Manor director of sales Lisa Leahy said: "We have developed a number of new incentive packages for the UK buyer and look forward to welcoming both agency and corporate clients in the forthcoming months."
Perception director, Cath Couzens added: "We are delighted to be working with Hayfield Manor. The hotel offers genuine Irish hospitality to the conference and incentive organiser and, importantly, is good value for money in the current economic climate."