Brand giants line up for first-ever C&IT conference

Lloyds TSB, Gap and 3M among names confirmed for Strategic Events Conference

C&IT Strategic Events Conference: big names confirmed
C&IT Strategic Events Conference: big names confirmed

Lloyds TSB, Gap, Thomson Reuters and the Central Office of Information (COI) are just some of the brand giants lined up for C&IT's first ever Strategic Events Conference next year.

The one-day event is being held at the Barbican on 21 January 2009 and is split into two streams, one for corporate planners and one for agencies. Sessions will be interspersed with networking opportunities where both groups can mix.

The ‘Corporate Lock-In' stream includes the likes of COI director of live events Simon Hughes on ‘Adding Value Without Adding Costs' and Aviva head of corporate events Andrew Latta on ‘Justifying Events Budgets When Faced With Tough Economic Pressures'.

The agency stream is themed ‘CSR Focus Day' and will see speakers such as MCI group sustainability director Guy Bigwood on ‘Marketing Great Places to Meet Green' and a session where agencies can put their questions to a panel of corporates, featuring heads of events from Thomson Reuters, Barclays and Axa Sunlife.

"We're delighted to bring together so many brands from across all sectors to talk about their events strategy for the year ahead," said C&IT editor Yasmin Arrigo. "CSR continues to dominate the agenda, but it remains to be seen if budget cuts will result in some companies abandoning sustainability when it comes to events. The Strategic Events Conference will assess the health of the industry in the current climate, with brands outlining their strategies for maximising budgets while delivering return on objectives."

Those interested in attending should go to www.eventsconference.com to register.

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