World Events unveils seven account wins

Public sector, telecoms and pharma work confirmed

Saxby: bullish despite economic uncertainty
Saxby: bullish despite economic uncertainty

Agency World Events has announced a raft of account wins, including projects for public sector, medical and telecoms clients.

A total of seven wins have been confirmed, taking in global software company Eglue, the NHS Institute for Innovation & Improvement, The Design Council, Allergan, Vectura, Colt Telecommunications and the Department for Health.

World Events sales and marketing director Mark Saxby said the wins were positive evidence that the event sector was withstanding the current economic pressures. "There is still business out there and people do recognise the importance of events," Saxby said. "It is vital that companies position themselves correctly and they can do that effectively via impactful events."

The Eglue work saw World Event appointed in February and carry out the company's ‘Executive Launch' event in Atlanta for 120 people in April, while with the NHS Institute for Innovation & Improvement appointment saw the agency appointed to its roster in August. Four briefs for forthcoming events are currently being considered.

Elsewhere, this week saw World Events carry out the Design Council's 'Designing Demand' campaign, a national support programme helping businesses use design to boost competitiveness. The event took place in Leeds yesterday (9 September) with over 150 delegates attending.

With Allergan, World Events delivered its 2008 European sales conference and has subsequently been appointed to deliver their 2009 event, which will attract over 800 delegates next January. The work for Vectura will see World Events take charge of its first ever sales conference early next year and with the Department of Health the agency will deliver the Chief Scientific Officers (CSO) Annual Conference in November this year. The two-day event for 200 people in London will include a mix of plenary, workshops, speaker dinners and a 60th anniversary awards ceremony and dinner.

The final piece of business announced is for Colt Telecommunications. World Events pitched against four other agencies for their year-long incentive programme. The programme will be rolled out to 4,200 staff within the next month.

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