Microsoft forecasts 9,000 delegates for Barcelona event

November's Tech-Ed conference packs in 1,000 'learning experiences' for delegates

Barcelona's CCIB venue
Barcelona's CCIB venue

Microsoft has said its technical education and networking event Tech-Ed is on target to attract over 9,000 delegates across its two-week run in Barcelona later this year.

The annual EMEA event, running from 3-14 November at the International Convention Centre, is Microsoft's premiere event for developers, designers, IT professionals and IT managers. Some 1000 ‘learning opportunities' are available to delegates, ranging from lectures and group discussions to exhibitions and country delegate parties.

Tech-Ed EMEA is again being handled by the software giant's long-term agency partner Fitch Live. In addition to design and logistics, Fitch is responsible for the accompanying European marketing and demand generation programme, including DM, online, sponsorship and exhibition sales.

Fitch Live project director Neil Evans said: "We have set out to deliver an enhanced experience in terms of how attendees access content both pre-event and on-site. Attending is about staying ahead of the game and Microsoft has employed us to give them an edge in terms of how we deliver this experience to an increasingly important and influential community of delegates and partners."

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