IOD's charity event

The Institute of Directors (Wales) mark International Women's Day

Client The Institute of Directors Wales
Event Fundraising incentive and gala dinner
Agency Eventure UK
Group size 200
Date 6 March 2008
Venue The Copthorne Hotel, Cardiff
Budget Undisclosed

THE BRIEF The Institute of Directors Wales (IOD) wanted an afternoon of fundraising with a difference and a glamorous dinner to celebrate International Women's Day. It appointed Cardiff-based Eventure UK to organise the event.

CHALLENGES Eventure managing director Karen McGrath says: "Initially, we had to find five female business owners to support the event and ten businesswomen who would be willing to take part in the planned 'jail and bail' incentive, which we hoped would raise a minimum of £500 per attendee for Cardiff Women's Aid.

The scheme involved having the women arrested, handcuffed and escorted from their offices into police vans. We needed to co-ordinate the pre-collection of their evening outfits for delivery to their 'prison cell' hotel rooms."

The event's 20 tables sold out even before the invitations had been designed so there were concerns that a venue larger than the Copthorne Hotel should have been selected.

SOLUTION Once the women had been arrested, guests were alerted and asked to text in 'bail donations' to secure their release. A local PA service collected and delivered the jailbirds' outfits, and gave its time free of charge. Even South Wales Police entered into the spirit and agreed to carry out realistic 'arrests'.

EXECUTION The arrests all went to plan and the jailbirds were delivered to their hotel rooms to await news of how much bail money they'd raised. "After dinner, former editor Eve Pollard addressed the room," says McGrath. "Although a little more space would have been welcomed for dinner, the room looked beautiful and the service from the hotel was superb."

VERDICT "The event raised nearly £17,000 for Cardiff Women's Aid," says IOD Wales chief executive Roger Young. "Without Eventure UK, it would have been difficult to have achieved this in such an amazing way."

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