Adding Value draft in ex-THA man to launch consultancy

Standalone "change management" company headed by John Hooker

Hooker: heading Adding Value Consulting
Hooker: heading Adding Value Consulting

Agency Adding Value has teamed up with industry stalwart John Hooker to launch an events industry consultancy.

Adding Value Consulting (AVC) launched on September 1 and is designed to "help organisations grow their business, create best practice and deal with change management", Hooker said.

AVC is jointly owned by Hooker and the main Adding Value agency. Hooker's role is managing partner, reporting to Adding Value chairman Randle Stonier. AVC will be run from Hooker's Milton Keynes base and see him supported by freelancers. It will operate as a separate enterprise to the main Adding Value agency, Hooker added.

"There are a number of convergent issues out there from the corporate procurement situation, to the increase in regulations and filling the skills vacuum, so there is a real need for an organisation like this," Hooker said.

AVC has a first client confirmed, which Hooker would only describe as "a European service provider, looking to be better equipped to focus on the UK market". An email campaign is being planned to promote AVC, accompanied by speaking engagements by Hooker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS