NEC officially becomes LG Arena

Renaming marks start of £28m overhaul of Birmingham landmark

Birmingham's NEC Arena has been officially renamed the LG Arena as part of a sponsorship deal with Korean electronics giant.

Yesterday saw new signage erected on The NEC's clock tower to mark the start of £28 million development of the 28-year-oldvenue.

NEC Group managing director (arenas and associate business) Phil Mead said: "This marks the start of the period of construction that will allow us to provide an outstanding experience and secure the legacy of one of the region's most widely-regarded and iconic venues for years to come."

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