ECB says Edinburgh must invest to enhance standing

Edinburgh Convention Bureau chief executive says the city must invest in its facilities if it is to build on its international C&I reputation

Edinburgh needs to enhance its conference facilities if it is to improve its standing as a leading destination for business tourism, according to the Edinburgh Convention Bureau (ECB).
 
In its annual report, ECB chief executive Sue Stuart said: "A significant number of emerging nations have identified business tourism as an important component in developing their economies and are therefore prepared to subsidise conferencing and entertainment, something that established cities like Edinburgh currently do not do."
 
The need for infrastructure investment is underlined by Edinburgh's current standing at 36 in the ICCA rankings of the most popular cities for international meetings, down nine places from last year.
 
Stuart went on to say that to identify areas for investment, the ECB is overseeing an audit of the city's conference infrastructure, due to be completed by mid-January 2009.
 
"Mapping the existing provision and proposed new developments will enable us to identify gaps along with investment requirements needed to deliver a cohesive conference infrastructure that will serve Edinburgh and Scotland's needs in the 21st century," Stuart said.

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