Ambassadors bring in £1.5m for Yorkshire South

Recently launched scheme pays dividends for CVB

Sheffield City Hall: conference venue
Sheffield City Hall: conference venue

Yorkshire South Tourism is celebrating the success of its recently launched ambassador programme, which it claims has helped secure business worth £1.5m-worth to the local economy since its launch last November.

The £1.5m includes bookings currently being processed and the figure represents the full economic impact to the region, from bed-nights in hotels to travel to restaurant bookings. Events already finalised in the region include October's Educating Nurses conference, a two-day, 400-delegate event, and an annual conference and teambuilding event for Skills Active in November.

Yorkshire South chief executive Richard Jones said: "We're very encouraged by both the enthusiasm with which the Conference Ambassadors Programme has been greeted and the revenue that it is already bringing to the region. There are many more Ambassadors out there that we want to engage with and enlist onto the programme."

Since the launch of the Programme in November 2007, Yorkshire South has recruited 92 ambassadors.

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