Agency Focus: The C&IT Challenge

This month's brief is for an evening event in central London to celebrate the client's 50th anniversary and communicate its 12-month business plan to 120 senior staff and shareholders.

Shakespeare's Globe at Bankside would be an ideal venue for this celebration. Guests could arrive by private boat or water taxi. Cocktails would be served in the Balcony Room, offering spectacular views of St Paul's Cathedral and the Millennium Bridge.

A gala dinner could be served in the Underglobe, a purpose-built space beneath the theatre, ideal for private dining and presentations.

As guests enter via the grand staircase, they could be welcomed by actors paying tribute to the life and works of the great Bard himself. Items from the exhibition could be displayed on the mezzanine, which would add to the atmosphere. A specially adapted private tour of the theatre and exhibition could also be arranged.

Sarah Selwyn, operations manager, CMM

- Trinity House, headquarters for the Lighthouse Service, is ideally suited to this brief, accommodating up to 120 guests in elegant comfort.

Built in 1796, the venue exudes nautical heritage - with regal paintings and unique decor providing a superb backdrop to a half-century celebration. The venue offers a tranquil city location between Canary Wharf and the City, overlooking Trinity Square and the Tower of London.

The Library is the main function room and this is reached via an impressive staircase, past the quarterdeck boasting two of the oldest paintings in the City.

The space is versatile enough to handle the AV for a business plan presentation and one particularly appealing feature is a musicians' gallery, with capacity for a chamber orchestra.

Sam Parker, general manager, Powerwaves

- Guests could receive celebratory Fortnum & Mason champagne hampers, which would include an invitation to the unique Christ Church, Spitalfields.

On arrival, host Michael Parkinson could welcome guests, who could sit informally in the first part of the nave as the CEO presented the 12-month plan. Suspended plasma screens could surround the presentation.

The main nave could be the venue for dinner, created by Marco-Pierre White. Over coffee and liqueurs, the chief executive could host a review of the company's history with Parkinson, who could share his own memories from the past 50 years alongside a contemporary and archive video. The event could conclude with a performance by top music artist with an orchestra located in the galleries.

Rob Rooke, marketing manager, Smyle

- I'd opt for the Wallace Collection, which is a museum located just off London's Oxford Street.

It offers a vibrant contrast between the old and new so it's the perfect venue to communicate a 12-month business plan while celebrating a 50th anniversary.

The historical gallery, which showcases art from the 18th and 19th centuries, is excellent for hosting a champagne reception. To follow, fine cuisine could be served in the elegant and contemporary courtyard, which is a suitable setting for business. The venue has adequate provision for coach transfers and a quiet outdoor courtyard. Accommodation, if required, can be found at the nearby Dorchester on Park Lane, which is the ideal luxury property for this occasion.

Victoria Owens, venue and supplier co-ordinator, MCI.

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