After working client-side at BMW and Honda, and spending a decade with Imagination, Geoff Iredale now heads George P Johnson's London-based automotive division for clients including Mini, Jeep, Lexus and Toyota.
- What's his remit?
Iredale will help these global automotive clients "create innovative events to motivate their staff and customers". Although based in London, he will work with the agency's offices across the world. "I am working with clients to help them connect in innovative ways with customers," he said.