Hand Picked Hotels is targeting event planners with a new rewards incentive aimed at further boosting its C&I business.
The scheme, entitled ‘Escape the crunch and take the credit', will see event planners rewarded with petrol and supermarket vouchers, car tax stamps and mobile top-ups for bookings over £3,500. Booking values are tiered in six bands with a fixed reward value for each.
"This campaign is a practical means of rewarding our customers," said Hand Picked operations director Douglas Waddell. "By lending a hand with shopping or petrol bills, we are doing our bit to help bookers ease the credit crunch."
The campaign, which is running until April 2009, follows the launch of the hotel chain's new Business, Meetings and Events product last month, which includes a C&I-specific website.
Elsewhere, following the success of last year's ‘House-Party' prize draw initiative, Hand Picked is also offering corporate and agency event planners the chance to win one of three more exclusive use overnight parties for up to 60 people worth £12,000 each, plus a fortnightly draw for the chance to win a dinner, bed and breakfast stay.
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