BT reveals first details of agency roster

Controversial pitch process nears completion

BT: first details of pitch roster revealed
BT: first details of pitch roster revealed

BT is in the final stages of completing its preferred-supplier roster and names of the successful agencies are emerging.

The roster is understood to comprise 12 agencies, among them Mango Event Management and Adding Value.

BT is believed to have invited 130 agencies to tender more than six months ago. The large number of agencies involved and lack of communication on BT's part sparked criticism from agencies involved in the pitch process and the wider industry, including trade body Eventia, which said it was "disappointed" by the tendering process (C&IT, April 2008).

BT spokesman Leslie King defended the process describing it as "rigorous" and "professionally managed", but would not comment further on the criticisms levelled at BT. "It would not be appropriate as the process is not complete and contracts have not yet been finalised," he said.

Mango Event Management business development director Huw Wigley said the agency had secured a place on the roster to cover VIP events, event management and hospitality.

Wigley could not put a financial value on the two-year contract because it did not cover a set number of events. "Even though we are now a preferred supplier, we still have to go into BT and win business - it's not served up on a platter," he said, adding: "It was absolutely worth the effort to be able to work with one of the best known brands in the UK."

Adding Value managing partner Tina Morris confirmed that the agency had signed a terms and conditions agreement with the telecoms giant and that BT staff had since approached it to discuss events.

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