Agency Zibrant has been appointed by the AstraZeneca UK Marketing Company – the marketing wing of the pharmaceutical giant.
The company's meetings leader Joanna Lawlor said of the appointment: "From the outset, we were very impressed with Zibrant's service offering. They stood out from the crowd as a dynamic company. We look forward to a very successful relationship."
Zibrant join a three-strong preferred supplier list covering the firm's UK Primary Care division, delivering events both in the UK and abroad.
Zibrant sales and marketing director Fay Sharpe added: "The tender process was extremely comprehensive and included visits to our offices by key stakeholders, meeting our team first hand and seeing the scope and abilities of our pharmaceutical team. We recognised the need to offer a comprehensive and transparent event management solution and look forward to a successful relationship."