Dresden appoints representation company

The Dresden Convention Bureau has appointed Watterston Associates as its UK representation company as it looks to drive UK C&I business. The Berkshire-based agency will carry out promotional, sales and marketing activities and also conduct research to find meeting planner prospects to target. The CVB aims to draw more medical conferences to the city in order to capitalise on its renown as a centre for science and research. The appointment followed a meeting of representatives from relevant local bodies including the Dresden Tourist Promotion Board. Its president Yvonne Coulin said: “With the appointment of Watterston Associates, we aim to broaden the UK’s knowledge of Dresden as a conference destination and are looking forward to securing more international association and a corporate meetings as a result of this collaboration.”

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