Las Vegas to target the UK market

Las Vegas Convention & Visitors Authority has appointed a UK representation agency in an effort to target the British market. Hills Balfour Synergy is leading the authority’s international brand marketing strategy in the UK, which is the destination’s top overseas market. The firm’s remit covers trade sales, marketing and PR. The authority aims to increase the number of international visitors to Las Vegas from the 4.7 million recorded in 2007 to 6.2 million by the end of 2010. Hills Balfour Synergy plans to help achieve this target by increasing the number of UK visitors to the destination and lengthening the duration of their stay. Managing director Amanda Hills said: “We are currently executing our first Las Vegas sales mission along with the team from Las Vegas and we are conducting meetings with all our trade partners.” The destination is set to see some 32,000 additional hotel rooms come on stream by 2011. The authority’s international brand strategy vice president John Bischoff said: “With a favourable exchange rate, competitive room rates and [considerable property investment], there has never been a better time for overseas travel to Las Vegas from the UK.”

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

How to exceed expectations rather than budgets

How to exceed expectations rather than budgets

'The element of surprise costs no more than the predictable,' says Steve Pinnock of Performance and Event Management.

Hotels of Abu Dhabi

Hotels of Abu Dhabi

The Middle Eastern destination offers the ultimate in luxury, with sandy resorts by the sea, spacious meeting rooms and sumptuous dining.

Sleek Events hires new commercial director

Sleek Events hires new commercial director

Boutique events agency adds a new top-level member of staff following 'exponential growth' since 2015.

World's most 'in-demand' event destinations for 2019 revealed

World's most 'in-demand' event destinations for 2019 revealed

Spain, Thailand and China top the list for event planners, with growing interest in Peru and European destinations, according to Pacific World.

Why are there 'more women' in the events industry?

Why are there 'more women' in the events industry?

Heléna Vella, head of incentive travel at SevenEvents, discusses why diversity in the events industry remains a challenge.

Why 'edutainment' means more engaged delegates

Why 'edutainment' means more engaged delegates

Personal development expert Ross McWilliam examines ways of helping delegates get more from conferences.

In pictures: Great Agency Bake Off 2019

In pictures: Great Agency Bake Off 2019

Excel London hosted the annual GABO event, putting agencies baking skills to the test.

World's largest rooftop urban farm opening in Paris in 2020

World's largest rooftop urban farm opening in Paris in 2020

Farm on roof of Paris Expo Porte de Versailles exhibition complex will offer event space and team-building activities.

What now for visas, biometrics and the future of travel?

What now for visas, biometrics and the future of travel?

Applying for visas can be slow, painful and confusing - but is it about to get worse or can tech help make it easier?

LATEST JOBS